Why are books hard to give away?

Answer: Books more then other media seem to foster attachment. I wouldn’t give away my copy of One Hundred Years of Solitude.  I mean it changed my whole world view!  We notice that people like the fact that books donated…

Creating Your Ivory Tower

Oh it’s easy to get pulled into the modern day, everyone’s a CEO models, where everything is a hyper kinetic blur. But what about the older, more relaxed models. With the right intention and focus that is possible and almost…

Why are textbooks so expensive?

Answer: I have received many variations of the question, why are textbooks so expensive? I spoke with textbook consultant and author Chris Johnson about this and came up with these four main reasons. 1.  It takes dozens of editorial staff…